Making a PSA/Logical Fallacies
1. Go to Ad Council website to look over sample PSAs:
http://www.adcouncil.org/Our-Work
Here are some links to AWARD-WINNING PSAS:
http://www.youtube.com/watch?v=pBA6ef_ll3I&feature=related
2. Use the Persuasion Map Handout to design your message using a strong thesis and reasons with facts and examples to support your argument.
3. Then work on your PSA outline handout.
4. When your group is ready, begin working in iMovie to make your PSA.
Logical Fallacies:
Handout #5: Techniques of Persuasion and Logical Fallacies
Student Name______________________________ Date_______________
Appeal to Authority
cites an authority who is not qualified to have an expert opinion. cites an expert when other experts disagree on the issue. cites an expert by hearsay only.
"Firemen support Jones as the best choice for our town's future."
(Firemen would be experts only on the town's fire safety.)
Your example____________________________________________________________
Appeal to Force
predicts dangerous outcomes if you follow a course other than the speaker's. "This kind of economic policy will lose you your job - and hurt your children's future."
(Is there evidence that it might actually build prosperity and bring additional jobs?)
Your example____________________________________________________________
Appeal to Popularity (“Bandwagon”)
• holds an opinion to be valuable because large numbers of people support it. "Polls show that Americans prefer their current health care system."
(Are there options? Could a majority be missing the boat?) Your example____________________________________________________________ Attacking the Person (“Ad hominem”)
• • •
attacks the person making the argument instead of the argument. attacks the person making the argument because of those with whom he associates. insinuates that the person making the argument would stand to gain by it.
"Certainly he's in favor of a single tax - he's rich!"
(But could it be that a single tax might benefit others too?) Your example____________________________________________________________
False Dilemma
• offers a limited number of options - usually two - when there are really more choices.
"Either we continue the failed war against drugs and lose another generation or make marijuana legal.” (Are there other ways to deal with the drug issue?)
Your example____________________________________________________________
Hasty Generalization
• uses a sample too small to support the conclusion. "We've seen here in Smallville's widget factory that free trade doesn't help the American worker." (How about the millions of American workers elsewhere?)
Your example____________________________________________________________ Name Calling
• uses negative labels or comparison to stigmatize opponent.
“That’s the kind of political planning Hitler did.”
(Is it fair to associate the candidate with a mass murderer?) Your example____________________________________________________________
Slippery Slope
• threatens a series of increasingly dire consequences from taking a simpler course of action.
"First its gun show laws, and then they'll come to confiscate all guns, and then we lose Democracy altogether." (Do gun laws imply eventual confiscation?)
Your example____________________________________________________________ Techniques of Persuasion and Logical Fallacies:
Practice with Presidents’ Debate Quotes
1. Hasty Generalization
JOHN F. KENNEDY: I'm not satisfied when the United States had last year the lowest rate of economic growth of any major industrialized society in the world... (from opening statement)
RICHARD NIXON: We heard tonight, for example, the statement made that our growth in national product last year was the lowest of any industrial nation in the world. Now last year, of course, was 1958. That happened to be a recession year. But when we look at the growth of G.N.P. this year, a year of recovery, we find that it's six and nine-tenths per cent and one of the
highest in the world today... (from opening statement) September 26, 1960 Chicago, Illinois
Why was Kennedy’s statement a Hasty Generalization? (Check your list of Logical Fallacies.) ______________________________________________________________________________
______________________________________________________________________________
2. Appeal to Force
MARVIN STONE: You suggest that we scrap the SALT II treaty already negotiated, and intensify the build-up of American power to induce the Soviets to sign a new treaty - one more favorable to us. President Carter, on the other hand, says he will again try to convince a reluctant Congress to ratify the present treaty on the grounds it's the best we can hope to get. Now, both of you cannot be right. Will you tell us why you think you are?
RONALD REAGAN: Yes. I think I'm right because I believe that we must have a consistent foreign policy, a strong America, and a strong economy. And then, as we build up our national security, to restore our margin of safety, we at the same time try to restrain the Soviet build-up, which has been going forward at a rapid pace, and for quite some time.
October 28, 1980 Cleveland, Ohio
How did Reagan’s response illustrate the use of Appeal to Force? ______________________________________________________________________________
______________________________________________________________________________
3. Name Calling
BILL CLINTON: But when Joe McCarthy went around this country attacking people’s patriotism, he was wrong. He was wrong. And a senator from Connecticut stood up to him named Prescott Bush. Your father was right to stand up to Joe McCarthy, you were wrong to attack my patriotism. I was opposed to the war but I loved my country...
Debate 1, October 11, 1992 St. Louis, Missouri
How did Clinton’s statement employ Name Calling? ______________________________________________________________________________
______________________________________________________________________________
http://www.adcouncil.org/Our-Work
Here are some links to AWARD-WINNING PSAS:
http://www.youtube.com/watch?v=pBA6ef_ll3I&feature=related
2. Use the Persuasion Map Handout to design your message using a strong thesis and reasons with facts and examples to support your argument.
3. Then work on your PSA outline handout.
4. When your group is ready, begin working in iMovie to make your PSA.
Logical Fallacies:
Handout #5: Techniques of Persuasion and Logical Fallacies
Student Name______________________________ Date_______________
Appeal to Authority
cites an authority who is not qualified to have an expert opinion. cites an expert when other experts disagree on the issue. cites an expert by hearsay only.
"Firemen support Jones as the best choice for our town's future."
(Firemen would be experts only on the town's fire safety.)
Your example____________________________________________________________
Appeal to Force
predicts dangerous outcomes if you follow a course other than the speaker's. "This kind of economic policy will lose you your job - and hurt your children's future."
(Is there evidence that it might actually build prosperity and bring additional jobs?)
Your example____________________________________________________________
Appeal to Popularity (“Bandwagon”)
• holds an opinion to be valuable because large numbers of people support it. "Polls show that Americans prefer their current health care system."
(Are there options? Could a majority be missing the boat?) Your example____________________________________________________________ Attacking the Person (“Ad hominem”)
• • •
attacks the person making the argument instead of the argument. attacks the person making the argument because of those with whom he associates. insinuates that the person making the argument would stand to gain by it.
"Certainly he's in favor of a single tax - he's rich!"
(But could it be that a single tax might benefit others too?) Your example____________________________________________________________
False Dilemma
• offers a limited number of options - usually two - when there are really more choices.
"Either we continue the failed war against drugs and lose another generation or make marijuana legal.” (Are there other ways to deal with the drug issue?)
Your example____________________________________________________________
Hasty Generalization
• uses a sample too small to support the conclusion. "We've seen here in Smallville's widget factory that free trade doesn't help the American worker." (How about the millions of American workers elsewhere?)
Your example____________________________________________________________ Name Calling
• uses negative labels or comparison to stigmatize opponent.
“That’s the kind of political planning Hitler did.”
(Is it fair to associate the candidate with a mass murderer?) Your example____________________________________________________________
Slippery Slope
• threatens a series of increasingly dire consequences from taking a simpler course of action.
"First its gun show laws, and then they'll come to confiscate all guns, and then we lose Democracy altogether." (Do gun laws imply eventual confiscation?)
Your example____________________________________________________________ Techniques of Persuasion and Logical Fallacies:
Practice with Presidents’ Debate Quotes
1. Hasty Generalization
JOHN F. KENNEDY: I'm not satisfied when the United States had last year the lowest rate of economic growth of any major industrialized society in the world... (from opening statement)
RICHARD NIXON: We heard tonight, for example, the statement made that our growth in national product last year was the lowest of any industrial nation in the world. Now last year, of course, was 1958. That happened to be a recession year. But when we look at the growth of G.N.P. this year, a year of recovery, we find that it's six and nine-tenths per cent and one of the
highest in the world today... (from opening statement) September 26, 1960 Chicago, Illinois
Why was Kennedy’s statement a Hasty Generalization? (Check your list of Logical Fallacies.) ______________________________________________________________________________
______________________________________________________________________________
2. Appeal to Force
MARVIN STONE: You suggest that we scrap the SALT II treaty already negotiated, and intensify the build-up of American power to induce the Soviets to sign a new treaty - one more favorable to us. President Carter, on the other hand, says he will again try to convince a reluctant Congress to ratify the present treaty on the grounds it's the best we can hope to get. Now, both of you cannot be right. Will you tell us why you think you are?
RONALD REAGAN: Yes. I think I'm right because I believe that we must have a consistent foreign policy, a strong America, and a strong economy. And then, as we build up our national security, to restore our margin of safety, we at the same time try to restrain the Soviet build-up, which has been going forward at a rapid pace, and for quite some time.
October 28, 1980 Cleveland, Ohio
How did Reagan’s response illustrate the use of Appeal to Force? ______________________________________________________________________________
______________________________________________________________________________
3. Name Calling
BILL CLINTON: But when Joe McCarthy went around this country attacking people’s patriotism, he was wrong. He was wrong. And a senator from Connecticut stood up to him named Prescott Bush. Your father was right to stand up to Joe McCarthy, you were wrong to attack my patriotism. I was opposed to the war but I loved my country...
Debate 1, October 11, 1992 St. Louis, Missouri
How did Clinton’s statement employ Name Calling? ______________________________________________________________________________
______________________________________________________________________________
