Wednesday, December 1, 2010

Public Relations What is It? Can I Major in It?

from Wikipedia:

Public relations (PR) is a field concerned with maintaining public image for businesses, non-profit organizations or high-profile people, such as celebrities and politicians.
An earlier definition of public relations, by The first World Assembly of Public Relations Associations held in Mexico City in August 1978, was "the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which will serve both the organization and the public interest." [1]
Others define it as the practice of managing communication between an organization and its publics.[2] Public relations provides an organization or individual exposure to their audiences using topics of public interest and news items that provide a third-party endorsement[3] and do not direct payment.[4] Once common activities include speaking at conferences, working with the media, crisis communications and social media engagement[5], and employee communication.
The European view of public relations notes that besides a relational form of interactivity there is also a reflective paradigm that is concerned with publics and the public sphere; not only with relational, which can in principle be private, but also with public consequences of organizational behaviour [6][2]. A much broader view of neo-ubiquitous interactive communication using the Internet, as outlined by Phillips and Young in Online Public Relations Second Edition (2009), describes the form and nature of Internet-mediated public relations. It encompasses social media and other channels for communication and many platforms for communication such as personal computers (PCs), mobile phones and video game consoles with Internet access.
Public relations is used to build rapport with employees, customers, investors, voters, or the general public.[7] Almost any organization that has a stake in how it is portrayed in the public arena employs some level of public relations. There are a number of public relations disciplines falling under the banner of corporate communications, such as analyst relations, media relations, investor relations, internal communications and labor relations.
Other public relations disciplines include:
  • Financial public relations - providing information mainly to business reporters
  • Consumer/lifestyle public relations - gaining publicity for a particular product or service, rather than using advertising
  • Crisis public relations - responding to negative accusations or information
  • Industry relations - providing information to trade bodies
  • Government relations - engaging government departments to influence policymaking


Other

  • Publicity events, pseudo-events, photo ops or publicity stunts
  • Talk show circuit: a public relations spokesperson, or the client, "does the circuit" by being interviewed on television and radio talk shows with audiences that the client wishes to reach
  • Books and other writings
  • Blogs
  • After a public relations practitioner has been working in the field for a while, he or she accumulates a list of contacts in the media and elsewhere in the public affairs sphere. This "Rolodex" becomes a prized asset, and job announcements sometimes even ask for candidates with an existing Rolodex, especially those in the media relations area of public relations.
  • Direct communication (carrying messages directly to constituents, rather than through the mass media) with, e.g., newsletters – in print and e-letters
  • Collateral literature, traditionally in print and now predominantly as web sites
  • Speeches to constituent groups and professional organizations; receptions; seminars, and other events; personal appearances
  • The slang term for a public relations practitioner or publicist is a "flack" (sometimes spelled "flak")
  • A desk visit is where the public relations person literally takes their product to the desk of the journalist in order to show them emerging promotions
  • Astroturfing is the act of public relations agencies placing blog and online forum messages for their clients, in the guise of a normal "grassroots" user or comment (an illegal practice across the larger practice areas such as the European Union)
  • Online social media and Internet mediated public relations practices

Best Colleges and Schools for a Public Relations Degree

Public relations (PR) degrees are available at both undergraduate and graduate degree levels. Two of the best colleges and schools for public relations degrees include the University of Southern California in Los Angeles and Syracuse University in New York.

Best Public Relations Colleges and Schools

University of Southern California (USC) in Los Angeles

Ranked as 2010's 26th-best college by U.S. News & World Report, USC offers a Bachelor of Arts in Public Relations and a Master of Arts in Strategic Public Relations. Public relations students take classes in the Annenberg School for Communication and Journalism and gain hands-on experience by working with the on-campus public relations firm, TriSight Communications. Students can also join the USC chapter of the Public Relations Society of America. Additionally, the school houses the research-focused Strategic Communication and Public Relations Center, which has earned support from such well-known companies as Nike, Home Depot and General Motors.

Contact Information

  • Address: University Park, Los Angeles, CA 90089
  • Phone Number: (213) 740-2311

Syracuse University

Syracuse University earned a 2010 Best Northeastern College designation by the Princeton Review. Public relations bachelor's and master's degrees are offered through the S.I. Newhouse School of Public Communications, a foremost communications school in the U.S. Students gain skills in creating verbal, written and visual public relations campaigns. Those looking for career opportunities and professional advice can take advantage of the Newhouse Alumni Career Advisory Network. This group consists of nearly 4,000-alumni who have volunteered to assist up-and-coming communication and public relations professionals.

Thursday, November 18, 2010

Investigative journalism projects/Journalism Ethics

 Finish work on investigative journalism.

Discuss with your group the 11 ethical questions posed by journalism ethics.

Post your responses on the web site for credit and discussion.

Friday, October 29, 2010

Work on investigative Journalism projects

Documentaries are stories about real life. Your subjects will have their own thoughts so your documentary script needs to be flexible, especially at the beginning of your project. However, in order to focus the content of your filming you will need a shooting script at the beginning and an editing script by the end of your project. Here's how you can write your documentary's script.
Difficulty: Moderately Challenging

Instructions

    The First Script or Shooting Script

  1. 1
    Have your documentary topic completely researched. Before you start shooting, you need to have an idea about what your story will be. As with dramatic films, there needs to be interesting characters, conflicts and plots. Unlike dramatic films, these should occur naturally, without directing the people in your documentary.
  2. 2
    Write down an outline of what you think your documentary will be about. This outline needs to include the characters, their conflict and how you imagine their conflict will be resolved. Your documentary will change as you begin shooting, so right now all you need is a vague outline.
  3. 3
    Create a list of questions that you want to ask your characters. These questions will help to develop the characters and investigate their conflict. As you shoot, your characters' answers will provide you the meat of your documentary.
  4. 4
    Begin shooting, now that your shooting script is done. Make sure you cover all of the questions you had, but be ready to take your documentary in a different direction if a new, better conflict arises. As your conflict changes, keep editing you shooting script.
  5. Second Script or Post-Shoot Script

  6. 1
    Complete all of your filming, and start your post-shoot script. The purpose of this script is to help you or your editor know exactly what to do to complete the project.
  7. 2
    Choose the scenes that you shot that best develop your characters, conflicts and plot. Write an outline of the scenes that you intend to use in your final documentary.
  8. 3
    Write, word-for-word, the script for your documentary. This means that you will write the dialogue of your characters as well as the narrator's dialogue. Remember, your script needs to be complete so that another person who edits your documentary will cut the dialogue just as you envisioned.


Read more: How to Write a Script for a Documentary | eHow.com http://www.ehow.com/how_2098456_write-script-documentary.html#ixzz13lkVMBOX

Wednesday, October 27, 2010

Shattered Glass, part 2

View movie.

Continue to work on investigative journalism projects.

Investigative journalism is a form of journalism in which reporters deeply investigate a single topic of interest, often involving crime, political corruption, or corporate wrongdoing. An investigative journalist may spend months or years researching and preparing a report. Most investigative journalism is done by newspapers, wire services and freelance journalists. Practitioners sometimes use the terms "watchdog journalism" or "accountability reporting."
As part of an investigation, journalists make use of:
  • Analysis of documents, such lawsuits and other legal documents, tax records, government reports, regulatory reports and corporate financial filings.
  • Investigation of technical issues, including scrutiny of equipment and its performance
  • Research into social and legal issues
  • Subscription research sources such as LexisNexis
  • Numerous interviews with on-the-record sources as well as, in some instances, interviews with anonymous sources (for example whistleblowers)
  • Federal or state Freedom of Information Acts to get documents and data from government agencies.

Professional definitions

Weinberg defined investigative journalism as: Reporting, through one's own initiative and work product, matters of importance to readers, viewers or listeners.[1] In many cases, the subjects of the reporting wish the matters under scrutiny to remain undisclosed. There are currently university departments for teaching investigative journalism. Conferences are conducted presenting peer reviewed research into investigative journalism.
De Burgh (2000) states that: "An investigative journalist is a man or woman whose profession it is to discover the truth and to identify lapses from it in whatever media may be available. The act of doing this generally is called investigative journalism and is distinct from apparently similar work done by police, lawyers, auditors and regulatory bodies in that it is not limited as to target, not legally founded and closely connected to publicity."[2]

Notable examples

William Thomas Stead's series of articles in 1885, entitled The Maiden Tribute of Modern Babylon regarding child prostitution in Victorian London, resulting in the Eliza Armstrong case.
Ida Tarbell's history of John D. Rockefeller and the Standard Oil Company
Lincoln Steffens's "Shame of the Cities" series on municipal corruption
Seymour Hersh's stories on the My Lai massacre during the Vietnam War
Woodward and Bernstein's reporting on the Watergate break-in and other Nixon-administration-related crimes
Mark Dowie's Mother Jones magazine investigation of fatal dangers in the Ford Pinto automobile.
Johnny Moore's discovery that Ray Hampton's claim about Thomas Edison's home town was indeed a falsehood.

Thursday, October 21, 2010

Investigative Journalism project

Go over handout of topics.

Students form working groups.

Select a topic and decide on print or broadcast journalism (video).

Begin doing research for your project and plan what each member of the group will focus on.

Post your project ideas and plans on the web site.

Tuesday, October 19, 2010

Last call for article #2

Congratulations, Ashley, on being selected for the National Edition!

Work on getting articles to Cassidy. Work on proofreading.

Double check with Ms. Gamzon about grades.
ENTER BENNINGTON CONTEST, HOLLINS, AND BLUE PENCIL ONLINE:

www.bennington.edu/go/news/young-writers-competition

www.hollins.edu/undergrad/english/thorp/thorp.htm

www.thebluepencil.net/the-bishop-prizes/path-to-the-prize/


CREATIVE WRITING MAJORS WRITING RETREAT--Sunday, Nov. 14, Ellison Park

For you and your parents. Guest workshop leader, Wendy Low, Writers and Books

Get registration form. It's free!

Thursday, September 30, 2010

Tuesday, September 28, 2010

History of Journalism Prezi Presentations

7th period---Review Quiz 4 and 5
Work on articles and Prezi, upload finished articles

8th period--begin Prezi presentations

Friday, September 24, 2010

Quiz Ch. 4 and 5
Work on articles and History of Journalism presentations

Wednesday, September 22, 2010

Week of 9/20-9/22

Work on Prezi History of Journalism projects

Handout Ch. 4 and 5---quiz on ch. 4 and 5 on Friday

Thursday, September 16, 2010

Quiz on Ch. 1

Handout: Ch. 4 and 5
50 Story Ideas

Work on revising stories

Work on History project

Friday, September 10, 2010

History of Journalism Project

History of Journalism Project
Directions (read carefully):

Pick a partner in your class and select one of the topics listed below to complete for a major grade in the History of Journalism Unit. Proposals are due at the end of class today.

PLEASE FILL OUT THIS FORM

You and your partner will also receive credit for daily logs which you must fill out at the end of each class. The log will be placed into your journalism folder and should be called "history project daily log". The log entries will count as a separate grade from presentation you will make. A brief summary of work done that day and a description of what you will do the next day will need to be written into the log.

Projects will be presented in in two weeks to the class orally by using a PowerPoint, video or Prezi presentation. Your presentation must not be read to the class, so avoid putting text on your presentation media and use visual and acoustic items to augment what you say in class.



1. Printers: Find out about famous journalists (at least 3) that devoted themselves to improving the print industry. Show and discuss the progression of printing through the years. How have techniques changed and what impact did each change have on the newspaper industry? Tips – Johannes Gutenberg, Ben Franklin, Letterpress, Offset Printing.

2. Reporters were sometimes found to be “radical” in different periods of history. Look at people like Martin Luther, Horace Greeley, John Upton Sinclair, Sam Adams and others who used their journalistic skills to fight for people’s rights. See “Muckraking.”

3. Discuss the concept of libel and slander vs. the truth and how the John Peter Zenger trial and its outcome is important today. What types of cases have happened recently that reflect the same concepts?

4. Coverage of politicians’ private affairs – How does the media handle cover personal situations in politicians’ lives? How have they done this in the past and what has the development has occurred?

5. Examine the history of the papers owned and run by Joseph Pulitzer and William Randolph Hurst during the period from 1895 to 1905. How sensational can reporters write without becoming a “yellow journalist”?

6. Beginning with the area of the “Penny Press,” going through today, discuss the cost newspaper subscriptions and the evolution of advertising. How does advertising help finance production costs? How much revenue is generated today vs. years ago? How does the industry decide on the price of the ads?

7. Stunt Journalism – Does it take reporters engaging in “dangerous” acts to get stories and to make it in the field? Ideas: look at someone like Nellie Bly and compare her to the people and type of reporting today which is similar. How has it made a difference in society?

8. Compare coverage of the Civil War vs. Vietnam War and Desert Storm. Show how reporting and photography has played a major role in shaping the public’s opinions of U.S. involvement. How has reporting changed over the last 100 years? Where do reporters, called correspondents, get their information?

9. Trace the course of the woman’s involvement in journalism from the colonial days to the present time. Use the Anne Catherine Green story as a basis as well as others Fanny Fern, Margaret Fuller, Middy Morgan, Jane Grey Swisshelm, Winifred Black (Annie Laurie), Bessie Bramble, Margherita Arlina Hamm, Julie Hayes Percy, etc. Find some current successes and compare stories. What has made them so successful?


10. After examining the First Amendment and the Hazelwood Case, look for ways in which student rights differ from those of the public press, and ways that they are the same. How can student publications remain independent of the school administration’s desire to use publications as a public relations tool? Should that be the purpose of student journalism? Use the ACLU and Freedom Forum as sources to investigate.

11. Since “The Yellow Kid” began in 1896, trace the changes an evolution of the nature of comic strips. Why are some humorous, some adventurous; why are some self-contained in one day, and some continuing stories? What purposes do comic strips serve?

12. Trace the lines of communication that went up across America from the telegraph to the telephone and radio stations. Show how the discovery of waves in the air led to broadcast journalism where sound could come into homes and eventually into cars. What was impact of Samuel Morse’s invention? How did each new invention or discovery change the way we communicate? Discuss AM and FM frequencies. How have Bill Clinton’s radio broadcasts affected the public in comparison to Roosevelt’s “fireside chats” when he was in office?

13. How did David Sarnoff’s discovery of the television set off a phase of coverage in the media? From NBC, CBS and NBC networks to stations like CNN how does the explosion of news available to Americans throughout the world affect the public’s views of coverage?

14. Technology, faxes, satellites, home computers and Internet access have caused a technological surge in the past 10 years. Investigate the pros and cons of the industry. In what ways have they improved communication in personal and business? Include specifics on programs, Internet, and other technology. Discuss the development of the technological age.

15. Minorities have often had difficulties breaking into the media industry historically. Research and discuss historically minorities who have made it in the industry. What challenges did they face? How were they able to break into the industry when so many tried to shove them out? What was it about the people who were successful that helped them to made it? Did they have any advantages?

16. How and why does the media work as a “watch dog” or society? How has investigative reporting helped the “betterment” of America? Discuss what influence the book, “The Jungle,” and stories such as “Watergate” have done to impact and better society. Include examples of current journalists doing similar things .

17. Choose your own project that explores the history of journalism (Your proposal needs approval).

Wednesday, September 8, 2010

School Newspapers: Content and Staffing Questions

Here are a list of basic ingredients that will make for a well-rounded newspaper:

* News - This is the obvious. What is going on around school? Are there new construction projects or rules? What big events are happening in the different grades?
* Features - What human interest stories would appeal to the class body? They can be school-related but they can also be general stories that simply are important to students.
* Sports - Report the scores and stories. Don't try to give a play by play, just relate the highlights and mention the names of those who made the outstanding plays.
* Editorial - Have the newspaper's editor write about whatever is being talked about in school the most that week. Don't be afraid to give opinions but be clear that it is strictly one person's viewpoint.
* Reviews - What is the hit new movie, TV, or best-selling book and what does the reporting student think about it? Thumbs up or thumbs down plus explain why.
* Polls - From "What do you plan to do after graduation?" to "What is the worst food in the cafeteria?"
* Puzzle Corner - Students love to do word puzzles: either mini crosswords, word searches, or even trivia questions.
* Comic Strip - Let the artist on the staff create their own cartoon. Possibly "The Life of a Student" or something the kids can relate to.
* Poem - Run a poem each issue - either something made up by the staff or a poem submitted by a reader.
* Advice Column - Let readers ask questions (anonymously) and call upon the school counselor to help answer them. Or have a range of answers given by a counselor, a student, a teacher, and a parent.
* Spotlight On - Highlight one person a week by putting their photo in the paper and giving basic info about them, such as likes and dislikes, hobbies, etc. And don't forget a quote! The person can be a student, teacher, janitor, cafeteria worker, etc.
* Letters to the Editor - A good newspaper generates feedback. Print letters that come in to the staff and let other readers know what people are thinking.
* Photos - Make the newspaper more personal by showing pictures of what you are discussing, shots of the athletes in action, and so forth.
* Advertising - Maybe the local pizza place, movie theater, or bookstore would be interested in advertising to help defray part of the cost of publishing your newspaper.

Questions to Consider

Is the school newspaper going to be part of an English class, an extracurricular activity, or something else? Who will be on the staff and how will staff members be chosen? Will the staff remain in their same positions all year or will there be an opportunity to change jobs? How often will the newspaper be published: once a week, once every two weeks, or once a month? How will the newspaper be published, with a desktop publishing program or by some other means? What will the publishing costs be and will the newspaper be distributed free? Is the staff aware of the rules for proper newspaper writing and do they understand the ethics of journalism?


Read more at Suite101: School Newspaper Content Ideas: What to Include in Your School's Publication http://www.suite101.com/content/school-newspaper-ideas-a30982#ixzz0yvs2aVeU

Asimov's Dirty Dozen/More tips from the Pros

Asimov's Dirty Dozen Elements Of a Standard News Story
By Nanette Asimov, San Francisco Chronicle

The following are general guidelines for writing a basic news article. Each number represents a new paragraph. Their order is somewhat flexible. Some of the elements may be augmented. Some may be dropped, though never the lede* or nut graf. These are not firm rules, but the ingredients of a successful story.
* Note some strange spellings, such as "lede" (the first sentence) and "graf" (paragraph).
Certain code words date back to the days of hot lead type, when intentional misspellings were used to communicate with printers in the backshop. This way, printers could recognize instructions meant for them, and would know not to let them be printed in the newspaper.

1. First sentence ("lede")
Make the first sentence the NEWS. No dilly-dallying. News is the newest thing. Was there a vote? Did someone die? Was someone appointed? Was there a protest? Is big money being offered? Wasted? Time for background later. Lede should be SHORT, yet must tell who, what, when and where. Don't overload it with details.
EXAMPLE: The San Francisco school board voted unanimously last night to raise the hurdle for high school graduation by adding more mandatory math and science classes.
IMPORTANT: Recognize news; don't bury it. Sometimes the news is more than one thing. If the teachers union had threatened to sue the board, then your lede must include that key fact in a single, tight sentence: Despite the threat of a lawsuit by teachers, the San Francisco school board voted unanimously last night to require more math and science classes in high school.

2. Second sentence gives more details about the first. Save details for the second graf. Avoid packing them into the lede:
EXAMPLE: The board voted 7 to 0 on the proposal by Superintendent Jill Rojas to require high school students to take a third year of math and science; a second year of foreign language and the arts; more health classes and fewer electives,such as wood shop.

3. Sexy quote.
Select the quote that best illustrates the points made in the lede and second sentence. When out gathering news, a reporter should remember to listen for that "sexy quote," or ask the question that is likely to produce it.
EXAMPLE: "It's shameful to think that in the 21st century, a student can graduate from a California high school after completing only two years of math and two years of science," Rojas told the board. "Four-year colleges do not seek to admit students with such minimal requirements. Doors are closed to some students before they are 18 years old."


4. The "nut graf."
In this essential paragraph -- or paragraphs -- the writer steps back from the immediate events to provide context. This graf tells how the current news fits into the larger picture. It tells what's been happening lately or elsewhere, so the reader knows why story matters.
EXAMPLE: The school board's action mirrors efforts around the country to raise academic standards. Embarrassed by American students' poor performance on international achievement tests in recent years, and pressured by colleges to produce better-prepared graduates, public educators nationwide are turning back to basics. And that means students everywhere are facing more lessons in reading, writing and arithmetic -- and less art, music and perennial favorites like wood shop.

5. Summary of what's to come.
Here the writer lays out the varying points of view, foreshadowing the details of the rest of the story. This summary is key to fairness: No one's point of view is paramount if all are summarized toward the beginning of the story.
EXAMPLE: At the school board meeting in San Francisco, several teachers said the plan was long overdue. But others were furious. Many who teach the highest levels of math and science predicted that the quality of their rigorous courses will inevitably be watered down if students of all levels are forced to take them. A number of teachers also warned that dropout rates would rise if art and shop classes are neglected.

6. Supporting quotes, in backwards order.
This quote should support the last point of view summarized in the previous graf.
EXAMPLE: "I'm very worried," said Sylvester Smith, a 10th-grade English teacher. "You board members don't realize that wood shop keeps kids coming to school."

7. Transition, then another supporting quote.
Quotes from two people should never be back to back. A transition is needed as a bridge from one idea to another. Then follow up with the relevant quote. Quotes are usually in a separate paragraph to set them off.
EXAMPLE: For months, several of the district's top teachers have spoken out against the superintendent's plan to raise graduation requirements. At school board meetings, those teachers have said the plan looks better on paper than in reality because many students are ill- prepared to do well in higher-level math and science classes.
"This won't help poor students do better," said Jon James, a chemistry teacher. "It will hurt the students who do well."


8. Transition, then final supporting quote.
Notice that the supporting quotes go in reverse order from the way they were summarized in #5, the summary graf.
EXAMPLE: Not all teachers opposed the plan, and some were downright enthusiastic. "I teach in middle school," said Mary Mustard, "and I think the new requirements will give students a reason to study harder in the earlier grades."


9. Real-time color, anecdotes, examples.
This need not be confined to this section. "Color" means brief descriptions of sights, sounds and mood.
EXAMPLE: School board members debated the graduation plan for almost 90 minutes. Restless students, teachers and parents waited for the vote, the sound of their private conversations rising with their impatience. As the din from their chatter grew louder, board members called for quiet and even ejected some offenders from the auditorium.

10. The past
Is there additional history that can help the reader understand more about the subject? Has this sort of thing happened before? How is this time different or similar?
EXAMPLE: It has been 20 years since San Francisco's high school graduation standards were raised and 10 years since they were lowered again.

11. The future
Wind up the story by looking toward the future. What is the next step? Or if an anecdote is used up toward the top, a useful technique is to refer back to the beginning, or to the anecdote, to look to the future.
EXAMPLE: After the vote, a delighted Superintendent Rojas said she plans to propose new academic requirements in the lower grades, too.

12. The kicker
Usually a short, high-impact sentence. It may be a poignant or telling quote. In some stories, the kicker can be something that brings the reader back to an idea or anecdote told at the beginning.
Or it may be a surprising bit of information that works best at the end.
EXAMPLE: Turning to a group of supportive teachers who lingered to chat, Rojas suggested that calculus be taught as early as the fourth grade. The happy teachers frowned collectively. "Well," said Rojas. "It's just an idea."

Edit Your Story

You've written a GOOD story. But before you turn it in, edit it — go over the story again, fixing mistakes, maybe rewriting some things — and turn it into a GREAT story. Here's how.
1. Make sure you have included who - what - when - where - why - how.
2. Don't editorialize. That means, don't put in what you think or believe. For example, don't
write: "Science is the most useful subject you can take in school." That's your opinion
and other people might disagree with you. And, besides, how can you prove it?
3. Write clearly, using simple words. Imagine that you are telling the story to your friend.
4. Check the spelling of all words, especially people's names.
5. Make sure your quotes are accurate and in the proper form, like this:
"I enjoy being a safety patrol," Carol said. Remember: the comma goes inside the
quote mark.
6. Numbers. Spell out numbers 1 to 9, and use figures for 10 and above.

For example, "We have two cars and 12 children."
-- Spell out a number at the beginning of a sentence.

Wrong: "120 children are in the fourth grade."

Right: "One hundred and twenty children
are in the fourth grade."
Or,
"There are 120 children in the fourth grade."

It is OK to start a sentence with the number of a year: "2001 has been an exciting year."

Practice your editing skills with the story below, and then edit your own story.
A large family of bats is pretty scary. They have started living on the roof of hammond elementary. Every night at that time of day when the sun is just going down they fly off the roof and circle overhead in search of food and then after about 1 hour they all return to the roof to sleep for the night. "Bats help the environment by eating mosquitoes and other harmful insects", says Mrs. Robbbertson, our science teacher.

Tips from the Pros
TIPS FROM THE PROS

You've just been assigned to write a story for your newspaper. Here are some tips to help you write a good one.
Who - What - When - Where - Why - How
Almost all newspaper stories start off by answering most of these questions. Try to answer these questions in your story. For example: "Sherry Smith won first place in the Cutest Pet contest yesterday at Columbia Mall." Check your local newspaper for more examples.

Accuracy
Your writing might be wonderful, but if you don't get the facts right, people won't believe what you write the next time. Make sure everything you say is true. And spell people's names correctly — they get upset when you don't.
What makes a good story? Anything that could interest or affect your classmates, teachers, school or family will make a good story. For example, science topics like the strange worlds of the planets and how the weather works … school activities such as fund-raisers, what goes on in music classes, and the importance of safety patrols … after-school activities … a review of a book you enjoyed … or how middle school will be different from fourth grade all could make good newspaper stories. Be curious. Ask yourself, "What would I like to know more about?" — then write a story about it.

Interviews
You may want to interview someone to get the facts. Here's what to do:
• Make an appointment. Call or meet with the person, tell them what kind of a story you want to write, then set a time and place for the interview.
• Prepare questions. Write down the questions you want to ask. For example, "How long have you been working here?" "What do you like most about your job?" and "Is there anything you would like to tell our readers?"
• Take tools. Take a small notebook and two pens or pencils to the interview.
• Write it down. Take notes as the person answers your questions — you want to be sure to quote the person accurately in your story. It's OK to ask the person to repeat what they said or ask them what they mean if you don't understand them the first time. The main thing is to get it right.

Research
Use encyclopedias, dictionaries, almanacs and other reference materials to get the facts you need. More and more reporters are doing their research on the Internet. Research includes interviewing people — such as a professor or doctor or coach — who know the facts. And your research may be just your own observation of an event: for example, reporting on the visit of a policeman and his dog to your class.

Writing the story
Start with a good lead — a sentence that grabs your reader and makes her want to read more — for example, "The fourth grade class painted one wall of their classroom with a picture so strange that their teacher immediately sent for the principal." Write your story plainly so that everyone can understand it. If possible, use quotes in your story to make it more interesting - for example, "The flames were so hot I thought my helmet would melt," the firefighter said. And remember to answer the questions Who - What - When - Where - Why - How.

Friday, September 3, 2010

September 3 agenda

PICK YOUR OWN STORY

There are hundreds of stories all around you. Every person, every school, every community has a story to tell. Just keep Who, What, Where, When and Why in mind as you start off with a great lead, tell the story — maybe throwing in a quote or two — and finish off with an eye-catching headline. To make a REALLY great story, use a photo or a graphic.
To start you thinking, here are some of the stories recently turned in by 4th grade students for their newspaper:

Be Smart! Don't Start Smoking
Is Pluto Really a Planet?
Construction in Our Community
Help Save Asthma Sufferers
The Best Grandmother
People Like Ice-skating
Horseback Riding Dangers
The Funniest Teacher in School
What is a Twin?
The Secrets of Soccer
What It's Like to Be in Middle School
Don't Do Drugs
Sounds of Wind Instruments
A New Teacher
Dangerous Reptiles
Kids' Right to Vote
Harry Potter
Do Students Have Too Much Homework?
A Hero in Our Midst
Nintendo's Next Game
The Best Book Fair
Halloween Safety Rules
The Vice Principal Talks about School
My New Baby Sister
Online Safety
Homemade Costumes
Kids for President
Taking a Look at Space
Homeless (A True Story)
What It's Like to Be a High Schooler
Being the Oldest
What's Your Favorite Sport?
Why is P.E. a Popular Subject?
Abby Wambach: A Great Soccer Player
Where is Celion Dion Now?
What Boys and Girls Like to Wear
Chorus Concert
Going for the Gold
School Clubs
Department News

Give you an idea? Cool. Let's write a newspaper story!

Tuesday, June 8, 2010

Television News Broadcast Due today/Final on Thursday

Your Video News Broadcast is due at the end of class today.

You should edit your broadcast and export it as a movie. Put it in the drop box.
It is 60% of your grade for this marking period.

On another note, your FINAL EXAM is this Thursday. Be sure to use the review sheet to study for the exam. It counts as 25% of your FINAL AVERAGE!

Thursday, May 20, 2010

High School Broadcast Journalism

What should your broadcast look and sound like?

Visit hsbj.org to see examples of television broadcasts by high school students.

www.hsbj.org

Friday, May 14, 2010

Television Broadcast

1. Read the sample scripts from a school broadcast and a community broadcast.

2. Look over the packet on the project.

3. Form groups to do project.

4. Assign roles.

5. Begin writing the broadcast.

Post your groups work for this period.

Friday, April 30, 2010

Finish Prezi photojournalism presentation

Finish your Prezi presentations to present to the class on Tuesday.

Monday, April 26, 2010

Welcome Back! Dan Eldon and Photojournalism

Please write a personal response to the Dan Eldon video, "Dying to Tell a Story," with at least a page of thoughtful, double-spaced prose that you will print out. Also post your comments for blogging and responding to one another. Try to answer the follow questions:

1. After seeing the video, how has your view of the function of journalism in the world changed, broadened, evolved? Are the journalists/photojournalists who work in conflict zones and report for news agencies simply crazy for risking their lives, or do they perform an important service for us all? Why is it imperative that stories of what is happening in places like Somalia, Sarajevo, and Darfur be told?

2. Do a little research. Find out how many journalists have been killed in the world in the past year? How many reporters have been killed in Iraq? Afghanistan?

3. Work on your photojournalism Prezi!

Tuesday, April 13, 2010

Dying to Tell the Story

Suggested Activities

Responses to War

Conflict zones are filled simultaneously with humanity’s most brutal treatment of itself and its most compassionate responses. Photojournalists interviewed in Dying to Tell the Story, along with the film clips and photographs found in the documentary, develop the theme of men and women responding with courage and compassion in the most dangerous places on earth.


WRITING SUGGESTIONS FOR STUDENTS:

* What traits does it take to be a good photojournalist or war correspondent? Explain your answer.

* Describe a time in which you have been in a frightening situation that required immediate attention (such as a fight or a bad injury requiring emergency room attention). How did you respond and feel?

* Think and write about a time in which you responded compassionately to someone who

treated you unfairly or unkindly.

DISCUSSION QUESTIONS:

* Do you have preconceived ideas about people involved in wars: terrorists, soldiers, relief workers, journalists? About war in general? What are they, and how do you think you arrived at your opinion?

* Do you tend to stereotype the traits of courage and compassion by gender? Give examples, then look for examples in Dying to Tell the Story that override the stereotypes.




After Viewing: Suggested Activities and Discussion Questions

1. COURAGE

DISCUSSION QUESTIONS:

* Carlos Mavroleon and Des Wright discuss the image of the "cowboy photographer." What is meant by this term? How does one draw the line between true courage and foolhardy bravery? In what ways do the many journalists interviewed dispel the cowboy image? Consider BBC war correspondent Martin Bell’s refusal to wear his protective flak jacket when interviewing civilians caught in the Bosnian crisis. Defend his contention that he is courageous and not foolhardy in this action.

* Acts of courage are discussed and portrayed throughout Dying to Tell the Story. Who is courageous in conflict zones? What does it take to be brave? Can anyone be courageous? When have you been especially brave? How does it feel? Does courage involve fear? In what ways?

* What in the documentary illustrates Dan Eldon’s courage? Amy Eldon’s?

2. COMPASSION

DISCUSSION QUESTIONS:

* Consider the negative stereotype that photojournalists must be cold to film victims of war rather than reaching out to help them. In what ways does Dying to Tell the Story dispel that stereotype? Discuss clips of Dan Eldon, Peter Magubane, and Mohamed Shafi that illustrate their compassion.

Monday, March 15, 2010

Podcasts

Begin working on your podcast scripts.

What are the questions you will be asking? Prepare these questions.

Who will be interviewed?

What music will you use in the background? Pick out some music to use as you transition from one interview or topic to another.

PRACTICE WITH RECORDER!

Thursday, March 11, 2010

How to make a Podcast on a Mac

1. Go to Gamzon-Workshop.
2. Find Miles Davis (Dabis) podcast.
3. Open GarageBand and drag the podcast to Garage Band and listen to it.
4. This podcast received an A+ two years ago.


Then view this video:

www.youtube.com/watch?v=aiZltqOES8c&feature=related


Work with your group to brainstorm podcast ideas and present a proposal to Ms. Gamzon by the end of the period.
Proposal should be written out, specifying:

a. Group Members:

b. Podcast Idea:
c. Sources for podcast--interviews, research, other podcasts, etc.
d. Responsibilities: What will the members of your group be doing:


Polish off and finish your blogs. Visit and comment on other blogs.

Tuesday, March 9, 2010

Edmund Pettus Bridge

Blog Topic

Yesterday was the 45th anniversary of this significant day in history. So how far have we come?

Check out these videos and respond in a blog entry.

March from Selma to Montgomery---

Bloody Sunday 1965

www.youtube.com/watch?v=wW1i-R39AAk&feature=related


Selma to Montgomery, part 1
www.youtube.com/watch?v=T8reaKQgwKg&feature=related

John Lewis speaks about it:
www.universalhub.com/node/2333

Monday, March 8, 2010

Friday, March 5, 2010

So What's a Podcast/This American Life

This American Life, hosted by Ira Glass, is the most popular journalistic podcast in America.

Here's a sample of this podcast:

thislife.org/radio-archives/episode/397/2010

Here is a website for a podcasting tutorial:

www.how-to-podcast-tutorial.com/00-podcast-tutorial-four-ps.htm

Blog Post #7 SOTA"s Mission Statement

SOTA's mission statement reads as follows:



OUR MISSION IS STUDENT SUCCESS... ACADEMIC, ARTISTIC, AND HUMANISTIC.

What does this mean to you? What is academic success? Artistic success? Humanistic success? How well are we accomplishing our mission?

When you have posted your thoughts about this, go to other blogs and begin a dialogue with your fellow students about what they have posted--post some comments.

If you could change something about this school, what would it be and why? Why would change be important to you and others?

Wednesday, March 3, 2010

100 Blog topics

Using this list of 100 blog topics, pick two to write Blog Entry #5 and #6. You should have six blog entries on your blog for grading purposes this marking period. Some of these topics can be used for podcasting which we will begin next week.

Here is the link to Chris Brogan's blog where this list of 100 topics originates:
chrisbrogan.com/100-blog-topics-i-hope-you-write/

Please read his article. Then consider the list which I have copied for you here for your convenience. Many of the topics are adult-orientated, but I think you can relate to several of these topics and ideas: #1, #4, #10, #12, #23, #25, etc.

100 Blog Topics I Hope YOU Write
Chris Brogan

September 19, 2007 ·




Here’s 100 Blog/Podcast Topics I Hope YOU Write:

1 How I Use Facebook
2 Ways I Embrace My Audience
3 Should My Town Use Social Media?
4 A Community I Love
5 Technology That Empowers Me
6 How Flickr Did it Right
7 How Best to Comment on a Corporate Blog
8 Ways to Save a Bad Time at a Conference
9 How I Find Blogging Ideas
10 Somebody Has to Say It
11 My Children Will Do it Differently
12 How Schools Could Use Social Media
13 The Best Parts of Marketing
14 Presentation Skills for a New Conversation
15 How I Find Time to Make Media
16 Empower Your Best Customers
17 After the Event- Carrying the Conversation Forward
18 Just Jump Into Podcasting- Heres How
19 My Community and How You Can Engage It
20 Twitter Jaiku Pownce Facebook- And Then What
21 Making a Miniseries
22 If I Were an Advertiser Today
23 My Mother is On Facebook
24 Does a Big Brand Need You
25 Books I Want to Write
26 Serving the Deep Niches- How I Do It
27 How Women Use Social Media
28 A Hard Look at My Media Habits
29 If I Were a Television Producer
30 Social Media Marketing vs Traditional Marketing
31 Elements of a Marketing Campaign
32 Social Media Campaigns are NOT Traditional Campaigns
33 Idea Making and How I Make Something
34 What I Spend Money On
35 Do Rock Stars Need Social Media Strategies
36 How I Use My Website
37 Book Shopping- Buy These Books
38 MTV Changed the World in the 80s- Here is What Comes Next
39 How I Process Blogs and What I Do With All That Info
40 Ten Guilty Pleasures
41 The Internet Application I Havent Seen
42 If I Worked for a Venture Capital Firm
43 My Day Job Versus My Passion
44 The Difference Between Fark and Truemors
45 Fixing Conferences
46 Making Marketplaces for Media Makers
47 When I Feel Frustrated
48 Branding Strategies I Use
49 Your Ideas And My Ideas- How We Play Together
50 Friends I Cant Wait to Meet


51 The Art of Chaos
52 Telling My Boss About Social Media
53 Could I Quit My Day Job
54 When to Cut Back on Web Habits
55 Breaking Down My Favorite Blog
56 Explaining Social Media to Your Chamber of Commerce
57 Non-Internet Equivalents to Internet Tools I Use
58 Considering Media for the Rest of the Globe
59 Twitter is Too Simple- Twitter is Just Right
60 The Future of Podcasting
61 Video Made Simple
62 Facebook Applications I Love
63 You Are Here
64 Blogging Tactics- How to Keep it Fresh
65 I Want to Brag A Minute
66 Who Says What About Your Brand
67 Tools for Blogging
68 Wordpress Plugins I Use And Why
69 Media Topics That Need More Coverage
70 Comments versus Blog Posts
71 How I Drive Traffic to My Site
72 News- Is it Useful and How I Might Fix It
73 Which TV Network Gets Videoblogging and PodCasting
74 Franchising My Media
75 Handling Critics
76 My Audio Tricks
77 Ning Sites I Like and Why
78 Controlling My Brand
79 Sharing and Contributing
80 How Twitter Improved My Blog
81 Email After Twitter
82 Facebook Video Improved My Social Network
83 Letting Go
84 Downtime- What I Do Offline to Recharge
85 How I Went From Very Shy to Less Shy
86 The RIGHT Number to Track for Podcasting
87 PodCamp Has to Change
88 Shaking Things Up
89 Joining A Network- Things to Consider
90 Newspapers and How I Would Change Them
91 Interview With a Veteran
92 The Countries of My Social Media World
93 Giving it Away
94 Consulting Strategies for Social Media Experts
95 Turning Media into a Business Card
96 Podcasting on a Budget
97 For Every Excuse a New Strategy
98 Just When I Think I Am Done
99 Buying Gear- My Shopping Tips for Podcasters
100 When is Free Better- When Not

Monday, March 1, 2010

Columns--Edit and post the best onto the SOTACRAT page

Today we will work in groups to edit our columns and any other articles that might be appropriate for the Sotacrat & Chronicle.

When an article receives approval from Ms. Gamzon, upload it to the Sotacrat and Chronicle webpage.

Password: sotacrat1

Thursday, February 25, 2010

Blogs Entry #4/Columns

This week we began to write feature style "columns" in which you can express your opinions on topics that are political, cultural, or personal. Humor, wit, and/or passion are encouraged.

Today finish your column article and we will share them 8th period.

Also, continue to work on your personal blog--add design elements, new posts, etc.
BE SURE TO VISIT AND COMMENT ON OTHER BLOGS.

You should have 4 BLOG ENTRIES: 3 were assigned topics
Blog ENTRY #$--topic of your choice

Wednesday, February 10, 2010

Blog Question of the Day #3

Tom Tancredo this weekend was the keynote speaker at the Tea Party convention. He suggested that we should reinstate literacy for voters, especially for voters who "cannot spell the word vote or say it in English" and who elected "Barack Hussein Obama." Do you believe that Tancredo seriously wanted to return to the voter literacy
tests that many states in the South used to discriminate against black voters and prevent them from voting. Should there be literacy tests for the right to vote in America? Or does democracy mean "one person, one vote"?

Do research online about this incident. Put in the keywords that will get you information for an "informed" blog entry.

THEN:

Take this Alabama State Literacy test. Would you be able to vote?

kpearson.project.tcnj.edu/interactive/imm_files/test.html

Monday, February 8, 2010

Blog Question of the Day

continue work on your blog.

Here is the blog question of the day:

In 2001 The American Scholar published an excerpt from a talk given by English author Margaret Drabble. In the talk, Drabble claimed that "Our desire to conform is greater than our respect for objective facts." Using evidence from your reading, history, observation, personal experience, politics, etc., respond to this claim in your blog.


Read these blogs:
chrisguillebeau.com

lhammack.blogspot.com/2009/10/conformity.html

www.usthemblog.com/2008/03/whats-so-bad-ab.html

Thursday, February 4, 2010

Blog Question of the Day--Using the R-Word

Please read the following articles and blog entries. Then respond to your readings on your own blog. These articles are about White House aide Rahm Emmanuel using the R-word (retard).

Check out the news article on aol.com

Andrew Sullivan, The Atlantic
aandrewsullivan.theatlantic.com/the_daily_dish/2010/02/palin-emanuel-pot-kettle.html

Jane Hamscher, FireDogLake

http://fdlaction.firedoglake.com/2010/02/03/when-is-rahm-going-to-apologize-to-moveon/

PLEASE BE SURE YOUR BLOG IS CONNECTED TO THIS BLOG--MAKE SURE YOU ARE A FOLLOWER OF THIS BLOG

Tuesday, February 2, 2010

Blogging/Finish Magazine articles

Blogging:

This marking period you will be working on new media--including blogging and podcasting.

If you already have a personal blog, that's great. Be sure that you are a follower of this page and that we can access your blog. Or create a new one just for this project.

If you do not have a blog, you will be creating one.

Here is a link to find out how to do this.


Your blogs should be focused on culture, news, or the world through a creative writer's eyes. I will be giving you specific topics to comment on through this unit. What I do not want you to do is use this opportunity to publish to the world merely personal comments that have no relevance to a larger audience--this is not myspace or Facebook. This is an aspect of new media---a personal kind of JOURNALISM.

Thursday, January 14, 2010

Magazine Articles/Midterm Exam

Your midterm exam will be Thurs. 1/21 in class. Study the handout I gave you and your quizzes from the beginning of the year.

Begin working on your magazine article. That will be due Mon. 1/25! Make it interesting--use interviews, research and observations to write a good feature article.

Contests! Sokol--a poem or short story, follow instructions for cover sheet
Gannon--1-3 poems (follow directions for cover sheet)
GeVa--play

Wednesday, January 6, 2010

Magazines Wallwisher


Post your Wallwisher address in the comment box!!!